Vegamour – Clean Vegan and Plant-based Hair and Scalp Wellness

Written by Camelia Smith

Updated on

This post may contain affiliate links. As an Amazon Associate, we may earn from qualifying purchases.


Veganism is more than just the food you eat.

It’s a lifestyle.

Therefore, the hair products you use and the brands you associate with should also reflect your true values, that is excluding all types of animal exploitation as much as possible.

Truth is, although you may see the term “cruelty-free” thrown around a lot, it doesn’t necessarily mean the products don’t contain animal-derived ingredients.

Did you know?

Ingredients like keratin, collagen, and glycerin are animal derivatives!

So what does vegan haircare really mean?

Vegan haircare means using hair products that are:

  • Cruelty-free
  • Free from animal byproducts
  • Formulated with plant-based ingredients only

This is where Vegamour differs from the rest. And it’s why Nicole Kidman invested in the brand for its clean, ethical, and sustainable approach to hair cosmetics.

Proudly boasting a Leaping Bunny-Certified status, Vegamour harnesses the science of vegan bioactive ingredients extracted from plants to formulate hair wellness products that are scientifically-proven to rebalance and boost the entire follicular ecosystem.

After seeing their products fly out the shelves of Sephora and the brand creating such a buzz on social media with #vegamourChallenge, I had to try them out to see what they were all about.

And so I did.

I bought 3 of Vegamour’s bestselling products and used them consistently for 3 months…

My Vegamour Review

vegamour advanced hair serum

I could tell this brand was different from the very moment I received my first order. Not only was it aesthetically pleasing, but it also gave off luxurious and clean beauty vibes.

The thoughtfulness that went into the packaging reflected the care and passion put into every product. It wasn’t your typical Amazon shampoo wrapped in plastic bubble wrap leaking all over the place!

Additionally, I appreciated how Vegamour took the time to include information cards in each product, emphasizing its core values of transparency, clean vegan botanical ingredients, and clinically-proven results.

After using the products for 3 months, I had people asking me every time:

“What hair products do you use?”

The results were so impressive that I decided to splash out on their eyelashes and brow serums as well.

Before I tell you about the products, here’s a quick introduction to Vegamour.

Vegamour – The Holistic Hair Wellness Brand

vegan and gluten-free formula for hair and scalp

Vegamour calls itself a hair wellness brand. Not a haircare brand.

And there’s a big difference.

Rather than focusing on short-term isolated fixes that can lead to long-term problems, hair wellness is a 360 holistic approach to taking care of your hair inside and out.

It’s about nurturing the follicular ecosystem for strong,
healthy hair growth, and optimal function.

“When it comes to healthy hair, we should consider the body’s entire ecosystem. At VEGAMOUR, we’ve developed a 360° approach to hair health that seeks to address these issues and support a balanced physiological ecosystem conducive to healthy, beautiful hair.” Daniel Hodgdon
CEO of Vegamour - via Forbes

It all started from the organic farms of Vermont, New England, where Dan Hodgdon, the founder, spent his summers working for his uncle. During this time, he noticed how living organisms and elements of nature have a symbiotic relationship and a perpetual balance of harmony. Just like the pH level of soil, water, sunlight, and insects create the optimal environment for living organisms on the farm to thrive, he understood that hair wellness and growth were no different.

Vegamour was born from this concept of modeling the interaction of living organisms with nature’s holistic ecosystem.

The goal was to create hair products that synergize with the body’s natural processes to optimize hair growth, retention, and strength. From this philosophy, the brand pioneered products formulated with plant actives that can be easily absorbed and synthesized by the body. This is also known as bioavailability.

Using advanced biomolecular technology, Vegamour scientists were able to develop a process that fuses plants’ bioactive compounds, potency, and cellular energy into peptides that can be easily absorbed by the hair follicle.

And their mission didn’t stop there.

Vegamour further expanded on its core principles by developing a production line that advocates sustainability and giving back to the communities they work with.

“Once I learned about where they source ingredients and how they are supporting those communities through ethical harvesting, I knew that I wanted to support that mission.” Nicole Kidman
Hollywood Actress - via Fashion United

The Core Principles of Vegamour

vergamour product reviews

Using Vegamour’s hair products is like embarking on a new journey of self-love and hair wellness.

The brand formulates its products with love from start to finish.

From sourcing the highest quality ingredients from around the world to using sustainable packaging, everything Vegamour does reflects in its product experience.

Vegamour develops each product with 4 core principles:

1. Bioavailability

Each plant-based ingredient is optimized for purity, maximum efficiency, and made bioavailable. This means the body identifies, absorbs, and synthesizes each ingredient as if it was one of its own – without any side effects.

2. 100% Vegan and Non Toxic

Many hair products on the market today contain sulfates, silicones, and other chemical hormone disruptors that damage the hair and can also have long-lasting detrimental effects on the overall health. Plus, many of these commercial products come at the expense of animal cruelty.

Vegamour products don’t contain any toxins or hormones, and on each product’s card, you can see the following clearly listed:

  • 100% vegan
  • Gluten-free
  • Paraben-free
  • Hormone-free
  • Toxin-free
  • Dye-free
  • Synthetic fragrance-free
  • Prostaglandin-free
  • Phthalate-free
  • Castor oil-free
  • PEG-free
  • Petrolatum-free

Vegamour believes what you put on your hair and scalp is just as important as what you put in your body.

Clean and ethical beauty should not be only for those who can afford it, but for everyone. And Vegamour is on a mission to make its products more affordable and accessible by securing an $80 million investment backing from General Atlantic.

At the time of writing this, I just read that Vegamour will also be hitting the UK markets. I bought my products directly from the US and had them shipped by DHL to London. That’s how badly I wanted to get my hands on them.

3. Holistic Hair Wellness

Vegamour believes in taking a holistic approach to haircare. It means looking at the whole system as one functioning unit. The scalp, hair follicles, and hair shaft work together. Each product should work in tandem to improve every part of that underlying system that keeps the hair in good health from its roots.

4. Science-backed Results

To ensure the quality and efficacy of their products, Vegamour performs rigorous clinical testing on every ingredient in every product. This testing helps identify potential allergies or skin sensitivities that customers may have, as well as determine the best ingredients concentrations for maximum results.

By choosing Vegamour, customers can be confident that they are using a products that have been tested for safety and efficacy.

Vegamour Is Pure Botanical Goodness

clean beauty hair products

Clean plant actives directly from mother nature are the heart of every Vegamour product.

Here are the key ingredients that power Vegamour’s line of products:

Karmatin (Not Keratin)

Instead of using animal-derived keratin (like from feathers, hooves, animal hairs, and horns), Vegamour uses Karmatin, their unique encapsulated vegan b-silk protein developed in labs to mimic the silk of the wasp spider.

Karmatin is a vegan version of traditional keratin that delivers microscopic molecules of silk proteins to the hair where it needs them most. Being small and easy to digest, the hair can bind them faster to patch up damaged areas.

Mung Beans

Mung beans are a powerhouse of nutrients for hair health. They are rich in folate, zinc, selenium, vitamins A, B, C, and biotin. Mung beans also contain plenty of antioxidants and is known to fertilize hair.


Curcumin, also commonly known as turmeric, is known to decrease high levels of DHT, one of the contributing factors to hormonal hair loss.

Curcumin also exhibits antifungal and antibacterial properties to ward off scalp infections.

Red Clover

Red clover is a rich source of isoflavones, plant-based molecules that exhibit antioxidant, antimicrobial, and anti-inflammatory properties. Isoflavones promote hair health by protecting the follicles from oxidative stress and inflammation.


Caffeine is a stimulant. When applied topically to the scalp, it improves blood flow to bring essential nutrients and oxygen to the hair follicles. Caffeine can also help reduce inflammation, promoting healthy hair growth.

Hemp Oil

Used in their advanced products, hemp oil is packed with fatty acids and minerals, which are beneficial for nourishing and conditioning hair. The oil helps seal moisture, add shine, and reduce frizz. It can also help to prevent hair loss and stimulate new hair growth.

The Different Stages of Hair Wellness from Vegamour

Vegamour has products for all hair types and concerns. The brand’s 4-step process is designed to support hair wellness at every stage of growth.

Month 1: Plant
The journey starts with nurturing your roots.
Month 2: Nurture
Feel and experience the gratification in self-care
Month 3: Nourish
This is when you start seeing your hair strenghtening and lengthening
Month 4: Flourish
See the amazing results: This is when everyone asks you: “What hair products are you using?”

To experience the benefits, it’s essential to acknowledge that this is not an overnight miracle treatment.

For best results, be committed and stay the course. Most customers report successful results after 3 months.

Does Vegamour Work for Hair Loss?

The Vegamour Gro range was created specifically to optimize hair growth and reduce hair loss. Working from the core of the hair, Vegamour’s science of holistic hair wellness tackles the root causes of hair thinning and hair loss by creating balance and offsetting oxidative stress.

According to clinical results involving subjects in the age range of 18 – 62 and consumer studies from 150 women, 91% of the subjects reported significant improvements in the appearance of thicker hair over a period of 150 days.

To further back up their claims, Vegamour offers a money-back guarantee if you don’t see results after 90 days of consistent use. This is how much they believe in their products.

The Vegamour Hair Growth Range

Vegamour’s hair growth product line (GRO) is designed to promote and support thicker, fuller, and longer hair. By inhibiting oxidative stress and hormone imbalances with the use of adaptogenic plants, its GRO range fuses modern science with traditional herbal medicine to fight hair loss problems. The advanced molecular biology also enables Vegamour to deliver high-performance formulations that can progressively enhance the scalp microbiome and follicular environment for better hair retention and growth.

To put it simply, Vegamour’s hair growth products reactivate the cellular machinery of the hair from the core to transition more follicles into the anagen phase.

For those with more serious conditions like alopecia, postpartum, or menopausal hair loss, there is a GRO+ advanced range with extra cannabidiol (CBD) extracts. CBD has proven to reduce inflammation and improve circulation to boost hair growth. [1]

Whether you use their products to prevent hair loss, boost growth, get rid of frizz, or reverse damage, Vegamour’s philosophy of “healthy hair starts from within” is ingrained into every product they put on the shelves.

The Best Vegamour Products to Try

Vegamour Gro shampoo and conditioner

GRO Revitalizing Shampoo and Conditioner

Formulated with vegan keratin, marula oil, murumuru butter, and ximenia oil to restore, retain, and renew hair.


Product Summary

  • Delivers Phyto-actives to combat thinning hair
  • Increases appearance of hair density by up to 52%
  • Reduces signs of shedding by 76%
  • No chemicals and GMOs
  • Suitable for all hair types
  • Safe for color-treated hair
  • Sulfate-free

Vegamour’s GRO Revitalizing shampoo and conditioner calls upon its unique blend of plant actives and proprietary Karmatin (vegan keratin) to microencapsulate hair follicles with rich nutrients that remain attached to the hair strands even after rinsing. These ingredients form a deply restorative barrier on the surface of the hair to smooth and protect.

Both shampoo and conditioner also contain extracts of wild harvested marula, organic murumuru butter and ximenia oil to condition, hydrate and boost antioxidants in the hair to prevent free radical damage.

The sulfate-free formula also makes both the shampoo and conditioner safe for all hair types, including color-treated and bleached hair.

Vegamour Gro serum for hair growth

GRO Hair Growth Serum

Multi-tasking hair serum that makes hair appear longer, denser, and thicker while protecting it from environmental damage.


Product Summary

  • Contains DHT blocker
  • Improves the appearance of hair density
  • Reduces signs of shedding
  • Fuller-looking hair in 90 days
  • Water-based and non-greasy

The Gro serum is Vegamour’s bestselling product that gets a lot of love on social media. I’ve even seen people mentioning on Twitter that they use the serum on their eyebrows!

The serum’s effectiveness comes from its formula of all-natural, potent ingredients. These include mung bean, which enriches hair health with minerals like zinc and selenium; curcumin derived from turmeric and rich in antioxidants to fight free radicals; and red clover, containing a flavonoid called isoflavones that has anti-inflammatory properties.

Customers rave about its effectiveness in stopping hair loss calling it one of the best for postpartum, menopausal, and even post-covid hair loss.

No wonder Nicole Kidman, Sunnie Brook (celebrity hairstylist extraordinaire), and other celebs are big fans.

Vegamour gray reducing hair serum

GRO Ageless Anti-Gray Hair Serum

The ultimate serum that delays and reverses gray hair.


Product Summary

  • 65% customers had less grays in 90 days
  • Boosts natural hair color
  • Reduces oxidative stress in hair

Hair loses pigmentation due to a complex number of factors, such as aging, lifestyle variables, and vitamin deficiencies, among many others. But one of the key contributors is oxidative stress. [2]

Vegamour’s Gro Ageless serum contains plant adaptogens that helps combat oxidative stress. It uses caffeine, Fo-Ti (a popular Chinese tonic herb), and Glycoproteins to boost antioxidant levels within the follicular ecosystem and neutralize the free radicals that cause premature graying.

64% of customers who used this serum reported less gray in 90 days, while 71% said their hair looked much healthier after continuous use.

vegamour foam thin hair and combination hair

GRO Hair Foam

A multi-purpose hair styling foam for instant body and texture.


Product Summary

  • Multi-purpose styling
  • No crunch or stiffness
  • Fresh bergamot scent

This unique and versatile styling foam from Vegamour is excellent for towel-dried hair. It provides a rich texture and definition that helps you shape your hair into any style.

Best suited for curlies, this styling foam or mousse, whatever you want to call it, doesn’t leave any crunch or stiffness behind. It gives you soft, bouncy curls and waves with definition that lasts all day.

What I particularly love about this foam is its fresh herbaceous scent of bergamot that lingers for hours!

Vegamour biotin everyday use gummies

GRO Biotin Gummies

Delicious vegan biotin and folic acid gummies to support healthy hair growth.


Product Summary

  • Gelatin-free
  • Gluten-free
  • No artificial flavors
  • Delicious
  • Neutralizes free radicals that damage hair follicles

Vegamour’s daily biotin gummies are packed with B vitamins, zinc, and folic acid, all working together to fight the follicle-damaging free radicals that inhibit hair growth. These gummies also boost the hair’s collagen and keratin production to encourage faster growth.

Popping a delicious strawberry-flavored gummy every day is definitely more fun than applying a topical solution if you don’t have time for the latter.

vegamour scalp detoxifying serum

GRO Advanced Scalp Detoxifying Serum

Exfoliate and reinvigorate your scalp with this purifying Phyto-actives serum.


Product Summary

  • Reduce dandruff in as little as 3 days
  • 58% scalp buildup reduction in 15 days
  • Soothes dry and itchy scalp
  • Removes flakes and dead skin buildup
  • Absorbs excess oils from the scalp
  • Promotes healthy scalp microbiome

The scalp detoxifying serum is high in Phyto-actives, karmatin (vegan protein), and crucial minerals that work together to deliver a comprehensive scalp wellness. It sloughs away dead skin cells, buildup, dirt, excess oils, and draws out impurities that clog the pores to leave your scalp feeling purified and refreshed without stripping away its natural moisture.

Just like plants needs fertile, rich soil to flourish, this detoxifying serum fertilizes and reinvigorates the scalp to create a healthy foundation for optimal hair growth.

Use it along with the revitalizing scalp massager. It’s pure bliss!

vegamour scalp massager

GRO Revitalizing Scalp Massager

A multi-benefit scalp massager and shampoo brush that exfoliates and stimulates the scalp.


Product Summary

  • Soft and doesn’t hurt the scalp
  • Stimulates the scalp to boost circulation
  • Cleanses and exfoliates
  • Use with or without shampoo

Work your shampoo into those tricky-to-reach areas while giving your scalp a therapeutic massage at the same time. This soft bristles scalp massager brush bends with the curves of your head to provide a smooth experience. Unlike other brushes that can feel stiff, the Vegamour scalp brush is so gentle and comfortable you can rub your scalp all day with it.

Besides its soothing sensation, the scalp massager brush also stimulates circulation to promote healthy hair growth.

vegamour dry shampoo

GRO Dry shampoo

Sweaty hair, Don’t care. You can skip your washdays and still get a clean lift.


Product Summary

  • Scalp balancing
  • Volumizing
  • Texturizing
  • Talc-free
  • Clean and fresh scent

This lightweight and talc-free dry shampoo from Vegamour absorbs excess sweat, oils, and odors from the hair, giving you an extra helping hand to eek out that hair wash for another day. Formulated with kaolin clay, USDA organic certified rice hulls, mung bean, and red clover, it also uses an eco-friendly propellant and organic rice starch instead of talc to absorb impurities.

It’s an excellent on-the-go “clean lift” you can carry anywhere!

Vegamour Works for All Hair Types

Vegamour products work for all hair types and hair conditions. Thin, thick, curly, straight, color-treated, or damaged, its product line can cater to every head of hair without compromise.

You don’t have to pay premium for a product that works only for your specific hair type or condition. Vegamour has created a range of hair wellness products that work for all. So whatever your hair and scalp needs, Vegamour has you covered.

Vegamour Hair Growth Results

Vegamour urges its customers to document their hair growth journey via social media with the #VegamourChallenge hashtag to prove that their products deliver reliable results. You can follow this on Instagram, where you will see real people with real before and after results.

According to their survey of existing customers, 91% of people who used their hair growth products consistently saw noticeable improvements in hair thickness, out of which, 86% agree that they will carry on using the products due to their impressive results.

Vegamour Reviews

Featured in Vogue, Elle, Glamour, Allure, Harper’s Bazaar, and having Nicole Kidman as a brand partner, Vegamour has a cult-following of dedicated customers and celebs.

According to the brand, 60% of its income is generated through repeat customers.

“It wasn’t about being the face of the brand or selling products, but being an advocate for a holistically-minded lifestyle that prioritizes self-care. Once I learned about where they source ingredients and how they are supporting those communities through ethical harvesting, I knew that I wanted to support that mission.” Nicole Kidman
Hollywood Actress - Fashion United

Here’s how the brand stacks up on popular reviews websites:

  • Trustpilot: 3.3/5 stars
  • Amazon: 4/5 stars
  • Sephora: 4/5 stars
  • Honest Brand Reviews: 4.5/5 stars

Vegamour Also Offers a Subscription Service

Vegamour offers a subscription service that allows you to save up to 23% off* your purchase and receive free shipping on orders over $50.

* (at the time of writing this)

Vegamour Supports A Greener World

Here’s a quote from Vegamour’s CEO about the vision of the company:

“A greener world, driven by a growing demand for clean, efficacious hair and beauty products powered by organic, sustainably grown and thoughtfully harvested plant actives. The fact that this demand creates eco-friendly, fair trade economic opportunities and jobs for tens of thousands of small farmers and their families for generations to come is exciting.” Dan Hodgdon
CEO Vegamour - Forbes

Vegamour is committed to supporting a greener world through its eco-friendly partners and operations. It is part of the company’s DNA to offset its carbon footprint and support green initiatives worldwide.

Throughout their production process, all byproducts of the plants they produce are fully utilized to eliminate waste. Vegamour also participates in tree planting programs in the regions where their raw materials are harvested.

Ethical Harvesting and Fair Trade Partnerships

Vegamour’s entire product line is plant-based and sourced from counties like Northern Namibia, Swaziland, South Africa, and organic farms in the USA. At every step, their raw materials are sourced through fair-trade partnerships, supporting over 5000 women (farmers, harvesters, processors) to provide them with sustainable economic opportunities.

Vegamour believes in giving back to the communities by paying sustainable, above-market rates for the raw materials (plants) that are the life and soul of its products.

And finally, Vegamour also has a strict biodiversity baseline to address the impact of its operations. By planting trees in the regions where their plants are sourced from, the company actively helps restore nature’s balance and its value chain.

Frequently Asked Questions

How long does it take for Vegamour to work?

Seeing the results takes around 90 to 120 days of consistent use. So stay with it and trust the process. There is no overnight miracle cure for anything.

Are Vegamour products safe?

There are no documented negative effects associated with using their goods, according to the company. However, if you have any questions about any of the formulas, I recommend contacting the manufacturer for additional information.

Does Vegamour work for gray hair?

Vegamour has a specific line of products that works for gray hair reduction. It’s called the GRO Ageless range. The Gro Ageless products are formulated with bioavailable adaptogens and minerals to combat oxidative stress and slow down the hair’s aging process.

Does Vegamour have silicone?

No. Vegamour products do not have silicone. Instead, they contain hair-friendly oils extracted from plants like jojoba oil, marula oil, and ximenia oil to achieve the same lubricating effect of silicone without leaving any residue after washing.

Does Vegamour have Formaldehyde?

Vegamour confirms on its official website that its products are completely formaldehyde-free and free from formaldehyde-releasing agents.

Is Vegamour good for alopecia?

The Vegamour GRO+ advanced serum can help alopecia sufferers by stabilizing hair loss caused by inflammatory scalp conditions. The GRO+ range is specially formulated with broad-spectrum CBD (Cannabidiol) and bioavailable Phyto-actives that modulate the function of alopecia caused by hormonal problems [3] and scalp conditions that hinder hair growth.

Is Vegamour safe for color-treated hair?

All Vegamour products are color-safe because they do not contain harsh stripping chemicals like sulfates. Plant-based ingredients do not cause adverse chemical reactions to color pigments in the hair. In fact, they boost antioxidants, which help to preserve color, making your shade look more vibrant. Some of their products contain vegan keratin, which coats the hair even after rinsing to protect the outer layer from oxidizing. This is highly beneficial as it protects hair dyes from fading after washing. In short, Vegamour products do not strip color. They further enhance the glow and shine to make your hair color pop.

Final Thoughts

Vegamour is 100% clean, vegan, plant-based, color-safe, sustainable, and cruelty-free. It’s a brand I definitely want to associate with because of its transparency and commitment to its cause.

I’ve tried several of Vegamour’s products, and I love their entire line. It feels like the start of a new journey with my hair.

My scalp loves it. My hair feels smooth as glass. It looks more and more abundant and full of life and vitality, and best of all, I feel reassured about using clean vegan hair products that won’t harm my hair in the long run.

I wish they did skincare products too. I would instantly snap them up!

Follow the #VegamourChallenge to see the real before and after photos of customers seeing a huge difference in their haircare routine.

References & Citations

  1. Hair Regrowth with Cannabidiol (CBD)-rich Hemp Extract –A Case Series
  2. Anggraini DR, Feriyawati L, Sitorus MS, Daulay M. Biomarker of Oxidative Stress in Premature Hair Graying at Young Age. Open Access Maced J Med Sci [Internet]
  3. Park, Yoon-Jong et al. “Regulatory Effect of Cannabidiol (CBD) on Decreased β-Catenin Expression in Alopecia Models by Testosterone and PMA Treatment in Dermal Papilla Cells.” Journal of pharmacopuncture vol. 24,2 (2021): 68-75. doi:10.3831/KPI.2021.24.2.68

About the Author

Camelia SmithCamelia Smith

Camelia Smith can color hair, perform keratin treatments, bleach hair, and even cut curly hair. She is our go-to person whenever we have hair treatments and styling questions.

She's also currently training as a freelance makeup artist and is passionate about helping others feel beautiful in their skin. When she's not writing or doing hair, she's usually spending time watching British period dramas.