About Us
By Shehnaz Shirazi
Updated
We believe hair care should be simple and fun.
But we also understand that every head of hair is different.
From thin to thick, dry to oily, low to high porosity, frizz, breakage, hair loss, menopause, and postpartum hair, navigating the world of hair care can get overwhelming.
And that’s before you even think about products!
Our mission is to take the guesswork out of finding the optimum hair care and recovery routine for everyone. We want to make it easy for you by providing clear, concise, and up-to-date information that cuts through the noise and gets you the results you want.
We are here to empower you with the knowledge and tools you need to achieve your hair goals. No matter what your circumstances.
Our blog has been reader-supported ever since it existed, and without your readership and support, we wouldn’t be where we are today.
So thank you for being a part of our community!
Now, pull up a chair, grab a cup of coffee (or wine – we won’t judge!), and get to know a bit more about us and the team that works relentlessly to keep this project going.
Our Story
It all started with Shehnaz, the co-founder, who relocated permanently from the Middle East to London. While living in London, she noticed her hair didn’t feel the same. A combination of the weather, hard water, and using different products had completely changed her hair texture, and she started to experience regular breakage, frizz, and dullness within months!
That’s when she started to realize the frustrations and unseen damages that women in different parts of the world experience with their hair on a daily basis.
After doing some research, she discovered a lack of relatable content that would solve her hair woes. In fact, she found pretty much most of the answers buried in Reddit threads.
That was the trigger. The idea was born to build a resource that shares relatable hair problems in an easy-to-access personal blog that later expanded into much more.
Our Goal
This blog aims to provide simple, actionable, and relatable hair tips that everyone can use. We are on a mission to organize the online world of haircare into an easy-to-use, easy-to-understand, and super-reliable resource on the Internet.
We use local hairstylists and online communities to source and validate our content. We also actively talk to brands and suppliers. Sometimes we get products for free, which is great, but most times, we buy the products so that we can judge for ourselves.
We want to help you by digging out relevant information, digesting millions of reviews, and trying tons of products (paid and free) to put the best options forward so that you don’t end up wasting your money and, most importantly, enjoy the journey towards achieving easy to manage and effortlessly flawless hair!
Meet the Team
About the Author
Shehnaz ShiraziShehnaz Shirazi has been writing in the beauty and cosmetics industry for over 8 years, sharing her expansive hair care and beauty knowledge. Shehnaz researches and tests new hair care trends and publishes her insights here.
About the Author
Camelia SmithCamelia Smith can color hair, perform keratin treatments, bleach hair, and even cut curly hair. She is our go-to person whenever we have hair treatments and styling questions.
She's also currently training as a freelance makeup artist and is passionate about helping others feel beautiful in their skin. When she's not writing or doing hair, she's usually spending time watching British period dramas.
About the Author
Charlene LatreuilleCharlene Latreuille has been blogging for over 10 years and has a background in digital marketing.
Specializing in women's hair health, she blends scientific insight with practical advice, crafting easy-to-follow guides.
About the Author
Kassidy WardKassidy Ward is our curly girl expert and has been following the Curly Girl Method for over 3 years. She's tried just about every product and technique out there to get her curls to cooperate and is always on the lookout for new products to try.
She's also a sucker for free products, which is why she's relentlessly reaching out to manufacturers with her unique persuasive skills. 9 out of 10 times, she wins!
About the Author
Kayla DavisKayla Davis is a self-proclaimed skincare and haircare junkie who loves testing out new products and writing about her experiences. Her bathroom shelves are always overflowing with beauty products. You name it - it's there.
About the Author
Tina MorettiTina Moretti, a passionate hair care enthusiast with over a decade of expertise, dedicates herself to empowering women with proven hair care advice. Recognized for her hands-on experience and trusted guidance, Tina turns every strand into a statement of beauty and confidence.
Jay is the tech geek and the co-founder. He takes care of all the technical aspects and the SEO.